By Andreea on May 16, 2018 3:15:00 PM
If you’re running a business in today’s digital age, you’re probably aware of how important it is to ensure your online presence. Digital advances have changed the way we do business to the point where a company without a website practically doesn’t exist. However, creating a site and putting it out there is just not enough
You need to make sure your site is optimized and tailored to the needs of your audience, especially if you’re in the real estate business. Most potential clients search for real estate agents online. They will make their decision to work with your agency based on the quality of your site. What they want to see is a clean and straightforward website that shows you are a trustworthy and reliable real estate agent.
A few key points will help you improve your property website and turn it into a portal that generates precious leads. Here are eight tips to help you achieve the best with your site!
Tip #1 - Keep it simple
One of the most important aspects to consider when working on your site is whether it is easy to navigate. If a client cannot quickly find the information they’re looking for, they will exit your site and look elsewhere. As they say, time is money, and no one wants to waste it on complicated and cluttered sites.
To keep potential clients interested and to offer a better user experience, make sure your site has a simple, minimalistic layout that leads the visitors straight to the point. Also, make sure the site is mobile friendly because the majority of Google searches occur on mobile phones.
Tip #2 Be clear and straightforward
When a potential client visits your real estate site, they want to see helpful information written clearly. That’s why you need to avoid stuffing your site with unnecessary content. The key is to keep it concise and give the visitors exactly what they’re looking for.
Provide precise information about the properties listed on the site and make sure all content is easy to understand. Another important thing is to check your content for spelling or grammar mistakes, as those will make your site look unprofessional.
Tip #3 Make it visual
Written content is not enough, especially when it comes to real estate sites. You need to step up the visuals by including high-quality photos of the properties you have on the listings. The more visuals the client sees, the more appealing your site will appear.
It’s as simple as that! However, the quality of the visuals plays an important role as well. You should consider hiring a professional to take the shots of the properties to get the right angles and resolution.
Tip #4 Keep it moving
Photos are a great way to make your site more visually appealing but to step it up even further, consider including video content as well. Video marketing is a highly effective strategy, and it is a perfect way to showcase real estate properties on the market.
To enhance the user experience on the site, create engaging and high-quality videos related to the content and the listed properties. Make sure the videos are informative but keep them short to prevent losing the audience’s attention.
Tip #5 Optimization
SEO or search engine optimization is a well-known marketing strategy you shouldn’t neglect. It is mandatory for your site to be optimized. Otherwise, it won’t rank well on search engines. Poor search results mean potential clients won’t be able to find your property listings.
Optimize the content on your site through the use of relevant keywords. However, avoid stuffing the content with irrelevant keywords because that will only make it less appealing. Keep in mind that you are writing for people, not machines. Ensure, then, the keywords fit the context as naturally as possible. Also, use image recognition to optimize your thumbnails, tag images according to room types and features to have better ordered photos and high quality content only.
Tip #6 Lead capturing
Now that you’ve done everything to attract people to the site and keep them interested, you need to find a way to make them stick around. To do so, you should create a lead capturing form that will allow you to collect your audience’s information in exchange for a product or a service.
For example, you can ask for people’s contact information in exchange for home valuation quotes, advice, guides, or giveaway entries. Once you’ve collected the data, you can use it to follow up with your leads or inform them via a newsletter. Staying in touch with people interested in what you have to offer will help you turn leads into clients.
Tip #7 Testimonials
There is no better way to build trust than using testimonials. A testimonial is a short story or feedback provided by the clients you’ve worked with in the past. Collect testimonials from your past clients and include them on the site.
When new visitors and potential clients read the testimonials and see what a positive experience other people had, they will be more likely to engage in further communication with you.
Tip #8 Chatbots
Last but not the least, having a responsive customer support service is crucial for a positive user experience. However, it can be quite overwhelming having hundreds of people come to you asking for directions or specific information.
To improve the user experience of your visitors, create chatbots that can answer fundamental questions or concerns, as well as help them get around the site and find what they’re looking for.
Implementing the eight tips will improve your chances of generating leads through your online site. The key is to stay on point with the latest online trends regarding site management and to provide the audience with what they’re looking for. The key points you should focus on to improve your real estate site include providing information clearly, presenting a simple layout, creating a better user experience, and building trust.